Collections
24/7 HSU Active Womens
Designed for movement. Built for life. Ready for anything.
The 24/7 HSU ACTIVE WOMENS COLLECTION is made for women who don’t stop because your lifestyle doesn’t have an off switch. From early gym sessions to late-night raves, yoga flows to music festivals, this collection moves with you wherever the energy takes you.
Each piece is crafted with premium, breathable fabrics and sculpting silhouettes that hug in all the right places. Whether you're training hard, running errands, or dancing under lights 'til sunrise, the 24/7 Collection delivers elevated comfort, support, and standout style, day in, day out.
This is activewear that works hard and plays harder.
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Accessories
WE ARE HSU – Accessories Event Merchandise
The details matter.
The WE ARE HSU accessories line is designed to elevate your everyday with purpose, function, and style. Whether you're on the move, at the gym, or posted at a festival, these pieces complete the fit and rep the brand with intention.
From headwear to bags, keychains to essentials, each item is made to carry the energy of HSU wherever you go. Minimal design. Maximum impact. Built for real life, real movement, and real people.
It’s more than merch. It’s a statement.
WE ARE HSU.
B2B COLLECTION
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Bags
Carry your essentials in style with the HSU Bags Collection. Designed for functionality and flair, each bag is crafted to support your active lifestyle whether you’re heading to the gym, a festival, or on the go. Spacious, durable, and stylish, these bags are built to keep up with you wherever life takes you.
WE ARE HSU, carry it with confidence.
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Best Sellers
Discover the HSU pieces everyone’s talking about. Our Best Sellers collection features the most loved designs that combine style, comfort, and performance. These are the items that have earned their place as fan favorites, offering you the perfect mix of bold fashion and high-performance fabric. Whether you're hitting the gym, running errands, or going out with friends, these pieces are designed to keep up with your lifestyle.
Shop now and join the movement with the best of the best!
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Darren Styles
The ultimate collaboration is here - Darren Styles Official Merchandise x HSU brings you exclusive pieces that combine iconic streetwear with the energy of Darren Styles. Designed for those who live life loud, this collection fuses high-quality fabrics with bold designs, perfect for making a statement wherever you go.
From music festivals to everyday style, these limited-edition pieces are built to stand out and move with you. Rep the sound, the culture, and the vibe with Darren Styles x HSU.
WE ARE HSU. WE ARE DARREN STYLES.
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Darren Styles (Limitless Jerseys 2025)
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Drop 1.0 Collection
The First Drop. The Foundation of HSU.
DROP 1.0 introduces the streetwear DNA of HSU, a blend of bold identity, clean silhouettes, and everyday functionality. Designed for those who move with purpose and dress with intent, this collection sets the tone for what HSUstands for: confidence, culture, and community.
From structured layers to staple pieces, every item in DROP 1.0 is made to be lived in and noticed. Inspired by street culture, late nights, early mornings, and everything in between—this is where the HSU story begins.
This isn’t just a collection. It’s the first statement from HSU.
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Drop 2.0 Collection
DROP 2.0 is a step forward for HSU, refining our streetwear roots with elevated detail, sharper silhouettes, simple pieces and standout energy. This collection builds on the foundation laid in Drop 1.0, pushing boundaries with pieces made to turn heads and hold space.
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EPIK
Event Drops from Every EPIK Moment.
This is where memories live. The EPIK HSU Official Merchandise collection brings together exclusive pieces from every EPIK event to date, each item a snapshot of the energy, the music, and the unforgettable vibes.
Once it’s gone, it’s gone. Cop the drop. Stay EPIK.
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Event Merchandise
Rep the energy of HSU with our exclusive event merchandise. Each piece is crafted to celebrate the moments that bring us together, from festivals to activations. Bold designs, premium quality, and a connection to every unforgettable event. Wear it loud. Wear it proud.
HSU event merch: For those who were there, and those who wish they were.
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Flags
Official Event Merchandise by HSU
Fly it high. Rep the movement. Official HSU Event Flags made for festivals, gyms, rooms, and everywhere in between.
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Flags & Masks
Flags & Masks Collection – HSU Events
Wave it. Wear it. Represent it. The HSU Flags & Masks collection is made for those who live and breathe the HSU vibe.
Show your support loud and proud with high-quality flags perfect for festivals, events, or your setup at home. Pair them with breathable, comfortable face masks designed for all-day wear — keeping your look sharp while repping the movement.
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Flex Collection
Introducing the FLEX COLLECTION, HSU's latest drop designed to move with you, stand out for you, and flex for itself. Built from the core principles of functional streetwear, this collection marries strong shapes with clean execution. Featuring three statement hoodies and two minimal yet bold shirts, FLEX brings intentional design to the forefront, pieces that elevate while staying grounded in comfort, confidence, and culture. This is FLEX.
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Hats & Bags
Hats & Bags Collection – HSU Events
Complete your HSU look with our exclusive range of hats and bags, designed for both style and utility. Whether you’re gearing up for a big night or repping HSU in your everyday fit, this collection has you covered.
Discover premium caps and bucket hats that bring festival energy to your streetwear. Pair them with durable bags, crossbody styles, and functional packs — perfect for carrying your essentials while keeping your look on point.
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Headbands
Elevate your look and rep the movement. The HSU Headbands Collection features exclusive designs from our events, crafted to keep you comfortable and stylish. Whether you're working out, at a festival, or just out and about, these headbands bring bold, event-inspired style to your fit.
Made for performance, built to last. Wear the experience with HSU.
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HSU - Harder Styles Collection
Prepare to immerse yourself in the spirit of HSU with our newest collection of rave-inspired merchandise. Our collection features an all-black range accented with vibrant neon highlights that are sure to turn heads. Made with the utmost attention to detail, this collection is a true reflection of the same level of care and creativity that we put into our festival lineups and stage production.
Our latest collection is made from only the most comfortable materials, ensuring that you'll feel great no matter how long the party lasts. Each item has been carefully crafted to deliver maximum style and comfort, making them perfect for anyone who wants to represent the HSU culture in their everyday fits.
With an eye-catching neon colour scheme and meticulous attention to detail, our latest collection is a level up from all of our previous merchandise offerings. Whether you're looking for a stylish hoodie, a comfortable pair of track pants, or anything in between, we've got you covered.
Shop our latest collection today and take a piece of the HSU culture with you wherever you go. From the festival grounds to the streets, our rave-inspired merchandise is the perfect way to show off your love for the music and the culture.
HSU Anniversary Collection
Celebrate the journey with us. The HSU Anniversary Collection marks a milestone in our story, bringing you exclusive pieces that reflect the bold, fearless spirit of the HSU community. From limited edition designs to iconic styles, each item celebrates the moments that have defined us.
This collection isn’t just about the past, it’s about the future we’re building together. Thank you for being part of the movement. Here's to many more years of HSU.
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HSU Hand Fans
Beat the heat and bring the energy with the HSU Hand Fans. Designed for festivals, events, or daily flair, each fan adds a bold statement to your look while keeping things cool. Featuring unique prints and the signature HSU attitude, these fans aren’t just accessories — they’re essentials.
Made for the rave. Built for the vibe. Always HSU.
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HTID Merchandise
The HTID Official Merchandise by We Are HSU celebrates the iconic years of HTID, highlighting every unforgettable moment from the past events to the latest chapter. With exclusive designs inspired by each year of HTID, this collection embodies the intensity, energy, and evolution of the experience.
For those who’ve been part of it all, from start to finish. Wear the history. Own the moment. HTID x We Are HSU.
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Knockout Outdoor
The Knockout Outdoor Official Merchandise by HSU celebrates the unforgettable moments from over the years of this iconic event. From bold graphics to limited-edition designs, this collection captures the spirit of Knockout Outdoor, where the largest festival in the country comes to life.
Whether you’ve been there from the start or are just part of the movement, wear the legacy. Knockout Outdoor x HSU.
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Knockout Outdoor 2025
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Lanyards
Official Event Merchandise by HSU
The HSU Lanyards Collection features exclusive official event designs that let you carry your essentials with flair. Whether you're attending an event or adding a bold touch to your daily gear, these lanyards combine function with HSU's signature style. Perfect for keys, IDs, and more because even the small details should make a statement.
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Midnight Mafia
The Midnight Mafia Official Merchandise by HSU brings you exclusive designs from every Midnight Mafia event, showcasing the dark, rebellious energy that defines the movement. From past to present, this collection includes limited edition pieces inspired by every Midnight Mafia event, letting you wear the vibe of the crew wherever you go.
For those who’ve been part of the journey or are just discovering it, own the streets and rep the legacy. Midnight Mafia x HSU.
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Rings & Tags
Keyrings & Dog Tags Collection – HSU Events
Carry the HSU energy wherever you go with our exclusive range of keyrings and dog tags. These pieces are more than just accessories — they’re your badge of loyalty to the HSU movement.
Featuring sleek designs, bold HSU branding, and durable finishes, each item is built to last and made to stand out. Clip a keyring to your everyday essentials or wear a dog tag as a statement piece — perfect for representing your love for the scene both on and off the dance floor.
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SUBZERO COLLECTION
The SUBZERO WINTER DROP is more than a collection, it’s a story. Accompanied by our original campaign film, this release captures the spirit of resilience, movement, and self expression in the cold. Every piece has been designed with intention, giving more attention to the details that matter most to our community. From high quality fabrics to precision construction, we’re committed to delivering collections that elevate both performance and lifestyle. This drop represents a new chapter in how we create, bringing our customers not just products, but an experience that blends fashion, culture, and storytelling. Minimal. Functional. Elevated. This is winter, redefined by HSU.
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Sunglasses
Shade yourself in style. The HSU Sunglasses Collection combines sleek design with top-tier protection. From bold frames to timeless shapes, each pair is made to elevate your look while keeping you cool under the sun. Perfect for those who want to make a statement while staying protected.
Shop now and find the perfect pair to complete your style.
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Toza's Jersey
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